Live video consulting: Personal consulting for online customers - your gateway to the point of sale
Monday, April 13, 2020

Live video consulting: Personal consulting for online customers - your gateway to the point of sale

The number of newly diagnosed corona infections is increasing daily worldwide. Uncertainty among the population is also still high. In addition, most people try to reduce contact with other people to a minimum. The fear of an infection is great. Should these customers nevertheless need advice, video consultation offers a quick, simple and safe solution for all parties. In addition, there are customers who are classified as so-called contact persons, i.e. who are potentially infected and therefore are not allowed to leave the house. By using video communication, you can provide your customers with the necessary advice without the risk of infection.

The sale of services or products requiring explanation demands experts who advise customers personally. Besides the hard facts about the product, the soft factors play an important role in building trust between you and your customers. With a live video consultation of the highest quality, you create an emotional closeness to your customers. With our GDPR-compliant video conferencing software Smartstore Zoom!ng, we make LIVE consulting easier for you.

The interaction between you and your customers is uncomplicated and intuitive. The customer enters the consultation room via his browser - without downloading software or plug-ins. Security and confidentiality are guaranteed at all times and are GDPR compliant.

Smartstore Zoom!ng allows you to increase your conversion rates, shorten the time to close a deal, inspire your customers with personal support on the Internet, reduce the number of "on-site" appointments, increase customer satisfaction and improve customer loyalty.

Smartstore Zoom!ng offers your customers on the web...

  • Higher completion rates: With Smartstore Zoom!ng you can give your customers the best possible advice from a distance and significantly increase the probability of a purchase in comparison to a phone or e-mail consultation
  • Chargeable Videoconferences: Turn your knowledge into sales in no time at all. Use Smartstore Zoom!ng to sell access to your video conferencing and monetize your expertise
  • Accelerate the purchase process: Using Smartstore Zoom!ng, you can present consultation or sales documents in a professional manner and build up the trust necessary for the purchase much faster via video conference than in a simple phone call.
  • Fewer on-site appointments: Products and services which need to be explained require personal consultation. With Smartstore Zoom!ng, however, no on-site appointment is necessary. This saves travel costs and an expensive and comprehensive branch network
  • Stronger customer loyalty: Acquiring a customer is much more expensive than retaining a customer. With Smartstore Zoom!ng you strengthen customer loyalty. Personal contact creates trust and closeness between your customers and your consultants; these are the decisive factors for success, especially with complex products and services
  • Impressed customers: Until now, your customers have anonymously clicked through your website, read sales materials, filled out forms and were waiting for e-mail responses or a callback. With Smartstore Zoom!ng you can inspire your customers with personal advice and professional presentation of your sales documents
  • No media disruptions: Starting with the initial contact via your website, through the arrangement of consultation appointments to personal online consultation with video and screen sharing, Smartstore Zoom!ng digitizes your entire sales process, eliminates media disruptions and ensures a smooth process right up to the conclusion of the sale
Further features are...

    • Recording and playback: Smartstore Zoom!ng can record your sessions for later playback by participants
    • Audio: Users of Chrome and Firefox browsers benefit from high-quality, low-latency WebRTC audio
    • Emoji: Participants can raise their hand and use emoji symbols for feedback
    • Live subtitling: You can enter live subtitles for participants. These subtitles will later appear as subtitles in the recordings
    • Whiteboard: Using the whiteboard controls, you can annotate important parts of your presentation
    • Presentation: You can upload any PDF presentation or MS Office document. Smartstore Zoom!ng keeps everyone in sync with your current slide, zoom, pan, annotations and mouse pointer
    • Surveys: You can conduct a survey among the participants at any time to increase commitment
    • Side rooms: You can group participants and place them in side rooms (full zoom!ng sessions) to give them a certain number of minutes for better collaboration
    • Screen Sharing: You can transfer your desktop to all participants so that they can see it
    • Webcam: Several participants can use their webcam at the same time. There is no built-in limit to the number of webcams active at the same time
    • Chat: You can interact with participants via public and private chats
    • Screen Reader: Visually impaired participants can interact with the JAWS screen reader with Smartstore Zoom!ng
    • Moderator Session: Restrict participants in a session until the moderator joins the session
    • Polling: Poll your users at any time
    • Surveys: Start custom surveys
    • upload files: As a presenter you have the possibility to upload documents
    • Share external videos: You can share external video during the presentation
    • languages: Over 25 languages localized (including Mandarin, Cantonese and Arabic)
    • Browser: HTML5 / Web-Client, which works smoothly for all common and mobile browsers

    Smartstore Zoom!ng, the live video consultancy for...

    ...the financial industry
    Financial advice is a complex matter; clients expect personal advice and individual, comprehensible recommendations. Transparency and personal proximity are important success factors. Personal advice on site meets these client needs, but is expensive and time-consuming for both the advisor and the client.

    Direct banks usually sell online or by phone and more and more affiliated banks are discovering the advantages of modern communication channels. More and more customers are also looking for financial advice that is both flexible in terms of time and location, but still competent.

    Smartstore Zoom!ng provides financial advisors with the basis for flexible communication with their customers. The advisor can be contacted via a profile for his customers and can coordinate advisory appointments. Today, various tools such as video transmission, screen and application sharing, whiteboard and pointing arrows are available for consultation.

    ...insurance companies, brokers and agencies
    Insurance advice is complex, customers demand personal advice and individual, generally comprehensible information. Transparency and personal proximity are important factors for success. On-site personal advice meets these customer needs, but is expensive and time-consuming for both advisor and customer. Direct insurance policies are usually sold online or by phone, and more and more insurance companies with broker sales are discovering the advantages of modern communication channels. In addition, more and more customers are looking for insurance advice that is both flexible in terms of time and location, but still competent.

    Smartstore Zoom!ng offers both office sales staff and brokers the basis for more flexible customer communication. Via a profile, the sales representative/broker can be reached by his customers and can coordinate consultation appointments. Today, various tools such as live video, screen and application sharing, whiteboard and pointing arrows are available for consultation.

    ...the travel,- tourism industry
    When planning your holiday, the Internet is indispensable. In Germany, 47 percent of all trips are already booked via the Internet. The main reason why travellers do not book online is the lack of personal advice. Digitalisation offers great opportunities for the tourism industry to get out of the margin trap through personal support and advice tailored to the traveler.

    Travel consultants want to inspire and excite customers by letting them benefit from their experience. Rather than leaving the customer alone on countless booking and rating portals, you can also provide your customer with personal and competent support on the Internet, guiding them through the jungle of offers and convincing them with your personality and competence in travel planning.

    The increasing digitalisation of the travel consulting industry is a great opportunity for innovative companies in the tourism industry to use and help shape the process of change.

    ...e-commerce
    Not only is it possible to sell books and IT hardware over the Internet, but more and more high-quality products in need of explanation attract interested parties and buyers online. However, in many cases, the selection of the right products requires personal advice and the presentation of sales documents.

    Smartstore Zoom!ng is the link between the Internet and personal advice. Your customers do not search anonymously on your website for the right product, but are advised by your employees, guided to the right product and accompanied until the deal is closed. With Smartstore Zoom!ng you increase the conversion rate of your website visitors and can personally respond to the individual needs and questions of your customers and keep control of the sales process at every stage.

    This form of consulting is gaining in popularity, especially in the B2B environment.

    ...the retail industry
    Curated Shopping is a USP of the specialized trade. While personal advice in stationary retail is a must-have, advice via video livestream has so far only been introduced on an experimental basis at best.

    If the advice is offered in online retail, it is called curated shopping. Here the customer first enters his or her likes or dislikes in an online form. On this basis, a consultant then makes personalised suggestions based on the product range. In this way, the consumer is not at the mercy of the unfiltered oversupply of e-commerce. Direct interaction with the adviser can take place via phone, e-mail, messenger service or video chat.

    Curated shopping - literally "assisted" shopping - thus combines the advantages of stationary retail with those of online commerce: the customer receives the advice of the specialist retailer and a pre-selection from a large online range of products without having to leave the house.

    ...the recruiting industry
    Like many other industries, the recruitment sector is undergoing digitalisation. There are many reasons for this: Saving travel costs and time in the recruitment and placement of international candidates, only a few available time slots of busy professionals and last but not least the necessary flexibility of recruiters. Here, an online consulting solution is the ideal way to conduct interviews with candidates and present them to end customers.

    In "human resources" everything revolves around people, around finding the right candidate and presenting him or her to the customer. The advantage over phone-based conversations is obvious: Video transmission on both sides as well as the visualization of important documents via screen-sharing brings candidates and recruiters together at one table. Due to the simple handling, the recruiter can fully concentrate on the consultation.

    ...telemedicine
    Smartstore Zoom!ng allows doctors and patients who are physically separated to communicate with each other. For example, after an examination, a doctor can discuss laboratory results or results of imaging procedures with his patients. In addition, family doctors and nurses can be better informed and second opinions can be obtained from specialists in other locations. Unlike a simple phone call, Smartstore Zoom!ng allows face-to-face video communication, facilitating the doctor-patient relationship essential for successful recovery.

    The transmission of documents and images opens up new possibilities to inform and advise patients in the best possible way: Laboratory reports and X-rays can be made more comprehensible, the recommended treatment plan becomes more comprehensible and all persons involved in the treatment are better informed.

    The benefits of Smartstore Zoom!ng meetings

    The intensive use of digital tools, which support team, location and company-wide collaboration, characterizes the everyday life of the knowledge worker today. One of these tools is video conferencing, which contributes to smooth and efficient collaboration and keeps costs manageable.

    The way in which modern knowledge workers perform their work is subject to constant change. Work today is flexible, fast, mobile, interactive and cross-border. Old hierarchies are de facto obsolete, bureaucratic structures no longer function, work processes are being digitalized and automated, information flows are shifting away from traditional media such as phone and e-mail to collaboration tools and messenger apps.

    Further information about Smartstore Zoom!ng can be found here:
    Smartstore Zoom!ng - GDPR compliant video conferencing software for the digital workplace in times of Corona

    Ready to get started?

    Write to us or try Smartstore for free.
    Contact sales https://smartstore.com/en/contakt

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