If you as a store operator want to operate a continuous analysis and statistical evaluation of the traffic of your online store, you need a web analytics tool like Google Analytics. The road to using Google Analytics in an approximately DSGVO-compliant manner is long and full of obstacles. And yet your data will likely be stored in the US again, and furthermore, you won't have complete control over the data Google obtains.
Smartstore is now launching its own web analytics tool called Smartstore Analytics based on an open source project. Smartstore Analytics focuses primarily on data protection, because web analytics services without data protection already exist in droves.
Smartstore Analytics is very concerned with data minimization, only as much data is collected as is absolutely necessary for a web analytics necessary and the data is also anonymized. In the analysis data there is no personally identifiable information. Since the collected data belongs only to you, Smartstore Analytics gives you the option to completely delete all collected data at any time. delete it. In compliance with the GDPR, the service is hosted in Germany on the servers of Smartstore AG, based in Germany. As a result, the service is also not in the focus of ad blockers.
Smartstore Analytics is initially only available free of charge to Smartstore Premium Flat customers.